Uber launches in Bangladesh to continue its emerging market push

With a global presence that already spans more than 450 cities worldwide, it isn’t often that Uber expands into new countries, but today the U.S. ride-sharing giant drove into Bangladesh for the first time.

The launch is capital city Dhaka is initially fairly limited but, like other Uber expansions, the plan is to open up to more parts of the city and beyond as more drivers register to use the service. With a population of 150 million people (and 18 million alone in Dhaka), Bangladesh could represent a lucrative new market for Uber but there are some emerging market factors to contend with.

For one thing, internet access stands at just 11 percent of the population despite more than 130 million active cell phones in the country. That’s something which mobile giant Telenor said…

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