Amazon-owned game streaming service Twitch has snagged Zynga’s Chief Marketing Officer, Doug Scott, to join as its own CMO, the company announced today. At Zynga, Scott led global marketing for just over three years. Prior to that, he was CMO at the music startup BandPage and the VP, Marketing and Revenue at mobile game publisher, DeNA.
He has additionally served on the board for Matrixx Initiatives and as an advisor to YouTube Music.
Scott’s background spanning gaming, entertainment, and streaming make him a good fit to join Twitch at a time when it’s trying to stretch beyond its roots.
In more recent years, Twitch’s creators have expanded into areas like personal vlogs, creative arts, entertainment, and more. One Twitch streamer’s efforts in interactive media even won…