The social app redundancy engine


Tumbled glass has a definite appeal: It’s eye-catching, has a pleasant variety of colours, and feels nice in the hand. And making it just takes time, and repetitive motion – throw some glass in a rock tumbler for about a week and voila – what comes out is better than what came in. But it’s also ultimately just glass.

The social apps we use every day are starting to look a lot like tumbled glass.

If you subscribe to the notion that imitation is the sincerest form of flattery, this past week has made Facebook the sincerest technology company in existence, and Snapchat the most flattered.

On Tuesday, Instagram launched Stories, which didn’t even bother changing the name of the product it was copying, Snapchat Stories. Facebook-owned Instagram wasn’t shy about the…

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