Samsung’s AR Emoji taps creepy avatars and Disney characters to compete with Animoji

We’ve known for a while that Samsung’s been planning an Animoji competitor for its latest handset. Now that we’ve actually seen (the admittedly clunkily named) AR Emoji in action, we can testify to the fact that it’s some combination of compelling and creepy.

That last part first. Like the iPhone X, the Galaxy S9 takes advantage of its on-board face scanning technology to offer up an animated emoji that corresponds to the user’s facial movements, so you can send animated messages, sing cartoon character karaoke and the like. But, as is Samsung’s wont, the phone takes things an extra step, mapping more than 100 points in the user’s face and building a 3D avatar.

Once the scan is complete, users can customize it from a selection of hair styles, clothes, glasses and the…

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