Play-Doh has come to the iPad. With the newly launched toy set for kids, Play-Doh Touch Shape to Life Studio, Hasbro has made a solid attempt at bringing the joy of Play-Doh to digital through an iOS app that brings kids’ creations to life. But the combination of physical play and digital is not a skill set that’s easily mastered even by top kids’ brands — just ask Disney Infinity.
And while Play-Doh itself holds up as the engaging and fun toy it’s been for decades, the Play-Doh Touch app fails to amuse after only a few minutes.
On paper, Play-Doh Touch sounds intriguing.
The idea is that kids can use Play-Doh to create as always – using scissors, stamps and molds – then place their resulting creations on a white surface where they’re scanned and ported into a…