Google gives Android developers new tools to make money from users who won’t pay

Google today is introducing a new way for Android developers to generate revenue from their mobile applications. And no, it’s not subscription-related. Instead, the company is launching a new monetization option for apps called “Rewarded Products.” This will allow non-paying app users to contribute to an app’s revenue stream by sacrificing their time, but not their money. The first product will be rewarded video, where users can opt to watch a video ad in exchange for in-game currency, virtual goods, or other benefits.

The feature may make developers happy, but it remains to be seen how users react. Reception will depend on how the videos are introduced in the app.

Even in Google’s example of the rewarded product in action – meant to showcase a best design practice,…

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