Article recommendation startup ZergNet adds sponsored links, but promises to remain “content only”


ZergNet pitches itself as a higher-quality alternative to content recommendation widgets like Taboola and Outbrain. Now co-founder and CEO Reggie Renner is planning to become a bigger source of revenue for ZergNet publishers with the launch of what the company is calling its Content-Only Monetization Platform.

Before this launch, ZergNet’s main selling point to publishers was helping them grow their traffic — they’d include links to other sites in the ZergNet network, then get readers back in return. However, Renner said he’s hoping to convince publishers to at least consider giving up on competing, lower-quality widgets entirely. To do that, he needs to help those publishers make money.

And yes, that means adding sponsored links to ZergNet’s recommendations. However,…

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