Apple’s AI if by Air

After only a few days with Apple’s wireless AirPod headphones, it’s clear that there will be a huge platform business based on the reliable, persistent availability of a contextual artificial intelligence that can talk to you and receive commands.

That platform will benefit Apple first, but it will then expand — along with Siri — to developers and startup companies.

The key bits of that, of course, are “reliable” and “persistent.” It is very similar to the way that the increasing sophistication of push notifications and the Apple Watch are making opening apps more optional than ever. If you know an iPhone user will have AirPods in their ear and can access the services you offer via Siri at any moment, then you’ve got a powerful new conduit to…

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