Apple is serious about getting more iPhone owners used to buying content through its $11bn service business.
The iPhone-maker over the weekend put a new spin on its recent email marketing efforts. Instead of massaging the price of an iPhone XS or iPhone XR with trade-in values, Apple now wants more of its billion-plus users to start topping up their Apple ID balance.
As spotted by MacRumors, Apple will give users a 10 percent bonus when they add funds to an Apple ID account.
“Add funds right on your iPhone….